The Swiss startup playbook.
Multi-chapter playbooks for building a Swiss startup end-to-end — co-authored by operators, investors and industry experts. Always free. Launching alongside ventures.swiss.
What we're writing first
Working titles. Real chapters land between Q3 2026 and the end of the year.
Incorporate in Switzerland
GmbH vs AG, share capital, cantonal trade-offs, lawyers we actually trust.
Raise your first round
Term sheets, Swiss-specific quirks, who to talk to first, what to skip.
Hire your founding team
Compensation, equity, visas, the canton-by-canton talent map.
Go international
When to leave Switzerland, where to land, what to keep at home.
Sell to the public sector
Procurement, federal vs cantonal vs municipal, real timelines.
Operator stories
Long-form interviews with founders mid-build — not the Forbes version.
Want to co-author a chapter?
We're looking for operators, investors and lawyers who've done the thing — not just written about it. If you have field notes worth publishing, get in touch.
Become a contributor